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The LEGO Company History

The LEGO brick has become a worldwide feeling that is all the a part of the cultural textile as Billund, the little community in Denmark where it all began. But the company’s progression into a market giant wasn’t without the promote of setbacks and problems. One of those arrived 1942 if your warehouse open fire consumed nearly all of the gadget manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make an important decision.

He decided to alter the company far from wooden toys and toy autos, which had been its bread and butter, and move into cheap toys. It will be a major improve for the family-owned business, and one that was not at first well received.

A reporter noted that “plastics will not ever replace great, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new designs that applied plastic. The first tentative step was the introduction from the Automatic Binding Stones that held together to avoid block podiums from toppling on kids.

The new Profano bricks would not become the famous toy that we understand today till 1949. Till then, the interlocking stones were mare like a construction plaything than a proper building doll. It was also not till 1958 the fact that satisfying clicking on coupling system started to be a standard characteristic.

Throughout the 1972s, the company extended to increase in production and market reach. The company added Legoland look parks into the mix and created more advanced sets that were goaled at older audiences, including the Technic line of bits such as axles, gears, levers, and common joints.